MG Motor Sticks To A Low-Price Strategy For The ZS EV 99 kW Even Amid Substantial Tax Increment

An effective pricing strategy is essential for continued sales success, and the repositioning of the ZS EV 99 kW is a big step in that direction. Despite a substantial increase in the tax rate for EVs from 50 kW to 100 kW, the new price for MG ZS EV (Deluxe) as announced by the company is only Rs 52.99 Lakh as against the old price of Rs 52.49 Lakh, a nominal increment of Rs 50,000 only.

"By capitalizing on the reduction of EV raw material prices post-COVID and experiencing a surge in global sales, the parent company has been able to successfully reduce the prices of their EV offerings globally. Nepal being no exception, the current tax increment has a very minimal impact on the price of MG ZS EV (Deluxe)", said the company in a statement.

The company has confirmed that the customers will still be charged the old price of NPR 52.49 Lakh on the stocks which had been imported before the Budget Announcement.

The new MG ZS EV (Deluxe) is equipped with a 99 kW motor to deliver 280 Nm maximum torque while its 51kwh battery capacity gives a range of 320km (WLTP)* on a single charge. The electric car can be charged up to 80% within 30 minutes with 8 years warranty for the battery.The MG ZS EV comes with safety features like 6 airbags, ESP, EAB, HDC, Auto hold, etc. In terms of features, it gets a panoramic sunroof, a 10.1-inch infotainment system with DAB radio and Bluetooth, a 7-inch driver’s digital instrument cluster, wireless phone charging, keyless entry, a six-speaker 3D sound system, a six-way driver and four-way front passenger electrical adjustable leather power seats with heating, two ISOFIX child seat anchorage points (outer rear seats), 60/40 folding rear seats, and roof rails, etc.

The Deluxe variant will be available in 5 colors options-Dover White, Cosmic Silver, Diamond Red, Pebble Black and Como Blue.